Enhancing Entrepreneurial Attitudes through Project-Based Learning: A Study on Universitas Jambi Graduates

Mayasari Mayasari; Ervan Johan Wicaksana; Dara Mutiara Aswan; Tri Wahyu Hardaningrum

doi:10.35445/alishlah.v17i3.6808

Enhancing Entrepreneurial Attitudes through Project-Based Learning: A Study on Universitas Jambi Graduates

Mayasari Mayasari, Ervan Johan Wicaksana, Dara Mutiara Aswan, Tri Wahyu Hardaningrum

Abstract

This study investigates the effectiveness of Project-Based Learning (PjBL) in enhancing entrepreneurial attitudes among graduates of Universitas Jambi. It focuses on how experiential and collaborative PjBL activities contribute to developing key entrepreneurial traits such as proactiveness, creativity, resilience, and adaptability—beyond traditional classroom approaches. Using a Design-Based Research (DBR) framework, this mixed-methods study combines quantitative and qualitative approaches. Data were collected from 384 final-year students through surveys, observations, and interviews. Quantitative analysis employed a paired-sample t-test, while qualitative insights were gathered through in-depth interviews with students and faculty. Statistical findings reveal that PjBL significantly improves entrepreneurial attitudes. The implementation of PjBL showed a t-value of 7.966 for entrepreneurial effectiveness, and a t-value of 2.637 for the influence of entrepreneurial attitude quality—both exceeding the critical t-value (1.6252) at a 5% significance level. These results confirm the positive impact of PjBL on entrepreneurial mindset development. Supporting factors such as faculty mentorship and access to business incubators further strengthened these outcomes. The study concludes that PjBL is an effective pedagogical strategy for fostering entrepreneurial competencies in higher education. It enables students to apply entrepreneurial principles through real-world problem solving, teamwork, and critical reflection. Future studies should explore longitudinal impacts on career outcomes and the integration of digital tools and industry partnerships to maximize PjBL’s effectiveness in entrepreneurship education.

Keywords

project-based learning; entrepreneurial attitude; higher education; design-based research; experiential learning

Full Text:

PDF

References

Al-Bataineh, A., & Bader, A. (2021). The Effect of Project-Based Learning on Students’ Entrepreneurial Intentions: Evidence from Business Students. Journal of Entrepreneurship Education, 24(1), 1-15.

Almulla, M. A. The Effectiveness of the Project-Based Learning (PBL) Approach as a Way to Engage Students in Learning. Sage Open. 2020; 10(3):1- 15. https://doi.org/10.1177/2158244020938702

Aksakallı, A., & Yıldırım, A. (2021). The Role of Interdisciplinary Collaboration in Innovation: A Review of the Literature. International Journal of Innovation Studies, 5(1), 27-40.

Bakker, A., dan Erde, Dolly van. (2013). An introduction to design-based research with an example from statistics education. Doing qualitative research: methodology and methods in mathematics education. New York: Springer.

Beech, N., & Earle, H. (2017). Collaborative Leadership and Interdisciplinary Work: The Case of Two University Initiatives. Journal of Higher Education Policy and Management, 39(2), 153-167.

Boes, K., & Ghosh, S. (2017). A Practical Approach to Project-Based Learning for Entrepreneurship Education. Journal of Business Models, 5(1), 18-28.

Brown, T. (2019). Change by Design: How Design Thinking Creates New Alternatives for Business and Society. HarperBusiness.

Cahyani, N.K.C. (2021). The Effectiveness of Project-Based Learning Models in Improving Students' Creativity (A Literature Review). The Art of Teaching English as a Foreign Language.1(2):75-79. Doi:https//:doi.org/10.36663/tatefl.v1i2.107

Çalışkan, M., & Şahin, H. (2020). The Effect of Project-Based Learning on Students’ Entrepreneurial Skills Development: A Meta-Analysis. International Journal of Educational Research, 104, 101711.

Choi, J. N., & Chang, A. (2019). Collaborative Creativity: The Role of Individual Differences in Group Dynamics. Journal of Organizational Behavior, 40(4), 373-392.

Creswell, J. W. (2019). Research Design Pendekatan Metode Kualitatif, Kuantitatif dan Campuran. Yogyakarta: Pustaka Pelajar

David, E. Abdurachman, A. Bandur, and W. Kosasih. (2023). Improving Competitive Advantages of Higher Education Institutions through IT Governance, IT Excellence, and IT Innovation: A Case Study in School of Informatics Management & Computing in Indonesia. CommIT Journal. 7(1):103– 119

De Vivo, K. (2022). A new research base for rigorous project-based learning. Phi Delta Kappan. 103(5):36-41. https://doi.org/10.1177/00317217221079977

Dewi, R., & Wibowo, S. (2019). Efektivitas Bimbingan Dosen dalam Menumbuhkan Kualitas Kewirausahaan Mahasiswa: Sebuah Kajian Empiris di Universitas Jambi. Jurnal Kewirausahaan dan Inovasi, 11(1), 67-80.

Diawati, P., Ausat, A.M.A., & Augustin, J. (2023) Creativity: How to Develop an Entrepreneurial Attitude of Creativity. Journal on Education. 2023; 5 (3): 11116-11122. Website: http://jonedu.org/index.php/joe

Dubey, P. (2022). The effect of entrepreneurial characteristics on attitude and intention: an empirical study among technical undergraduates", Journal of Business and Socio-economic Development. Vol. ahead-of-print No. ahead-of-print.

https://doi.org/10.1108/JBSED-09-2021-0117

Djakona, A., Obushna, N., Iegorov, B., Tkachuk, I., Ostrovska, N., & Popova, L. (2021) Development Of Competitive Advantages Of The National Higher Education System In The Digitalization. IJCSNS International Journal of Computer Science and Network Security. 21(10): 13-20. https://doi.org/10.22937/IJCSNS.2021.21.10.2

Eftekhari, M., & Jafarzadeh, M. (2021). The Role of Project-Based Learning in Enhancing Students’ Entrepreneurial Skills: A Case Study of a University in Iran. Journal of Business and Management, 23(3), 67-78.

Fatimah, S. (2013). Menumbuhkan Jiwa Wirausaha Muda dalam Pembelajaran Ekonomi. CRIKSETRA: Jurnal Pendidikan dan Kajian Sejarah. 3(4):1-9

Firmansyah, R., & Nugroho, A. (2017). Pengaruh Kurikulum dan Inkubator Bisnis terhadap Sikap Kewirausahaan Mahasiswa di Perguruan Tinggi. Jurnal Ekonomi dan Manajemen, 15(2), 210-224.

Gelin, M. N., & Liem, A. (2018). Project-Based Learning: A Strategy to Enhance the Learning Experience and Develop Entrepreneurial Skills in Higher Education. Journal of Innovation & Knowledge, 3(3), 190-196.

Guo, P., Saab, N., Post, L.S., & Admiraal, W. (2020). A review of project-based learning in higher education: Student outcomes and measures. International Journal of Educational Research. Vol.102, 101586. ISSN 0883-0355, https://doi.org/10.1016/j.ijer.2020.101586.

Hanum, L., Hasan, M., Pada, A.U.T., Rahmatan, H., Rahmayani, R.F.I., Elisa, & Yusrizal.(2023). Development of learning devices based on ethnoscience-project based learning to improve students’ critical thinking skills. Jurnal Pendidikan Sains Indonesia (Indonesian Journal of Science Education). 11(2):288-305.

Hidayat, T., & Wahyuni, S. (2016). Peran Inkubator Bisnis Kampus dalam Meningkatkan Sikap Kewirausahaan Mahasiswa: Studi Kasus di Universitas Indonesia. Jurnal Pendidikan Ekonomi dan Bisnis, 4(2), 123-135.

Izati, S. N., Wahyudi, & Sugiyarti, M. (2018). Project Based learning berbasis Literasi untuk Meningkatkan Hasil Belajar Tematik. Jurnal Pendidikan. 3(9): 1122–1127. https://doi.org/10.17977/jptpp.v3i9.11508

Jumani. (2021). Meningkatkan Kreativitas dan Inisiatif Guru Melalui Model Pembelajaran Daring dalam Masa Pandemi COVID-19. Jurnal Pendidikan Indonesia. 2(3). https://doi.org/10.36418/japendi.v2i3.116

Kadir, R., Alisyahbana, A.N.Q.A., &Azis, F. (2023). Analysis of 21st Century Entrepreneurship Skills from the Perspective of Entrepreneurial Education and Training. IjoBER. 1(3):132-139. https://journal.unm.ac.id/index.php/IJOBER

Korobov, S.A., Moseyko, V.O., Epinina, V.S., Marusinina, E.Y., & Korobova, S.I. (2019). Development of entrepreneurial skills in the innovation sector. IOP Publishing: IOP Conf. Series: Materials Science and Engineering. 483:012021: 1-5. doi:10.1088/1757-899X/483/1/012021

Lemeshow. (1997). Besar Sampel Dalam Penelitian Kesehatan. Yogyakarta: UGM.

Listyawati, I.H. (2017). Pengaruh Sikap, Norma Subyektif dan Kontrol Keperilakuan Terhadap Niat Berwirausaha pada Mahasiswa di Yogyakarta. Jurnal Bisnis, Manajemen, dan Akuntansi. 4 (1):57-68

Ma’dan, M., Ismail, M.T., & Daud, S. (2020). Influence of Competitiveness Factor towards Graduate Competency Level. Asian Journal of University Education (AJUE). 16(3):292-302

Markula, A., Aksela, M. (2022). The key characteristics of project-based learning: how teachers implement projects in K-12 science education. Discip Interdscip Sci Educ Res. 4(2):1-17. https://doi.org/10.1186/s43031-021-00042-x

Mayasari, Syuhada, S., & Arief, H. (2024). Comparison of Students' Critical Thinking Abilities Using Project-Based Learning Cycle Models and Conventional Models. Eduscape : Journal of Education Insight. 2 (2):66-77.

https://journal.idscipub.com/eduscape/article/view/76

Mardikanto, M., & Prayogo, S. (2022). The Design of Structured Project-Based Learning for Entrepreneurial Skills Development in Higher Education. International Journal of Innovation, Creativity and Change, 14(9), 479-495.

Mirawati, N.M., Wardana, I.M., & Sukaatmadja, I.P.G. (2016). Pengaruh Sikap, Norma Subjektif, dan Persepsi Kontrol Keperilakuan, terhadap Niat Siswa SMK di Kota Denpasar untuk Menjadi Wirausaha. Jurnal Ekonomi dan Bisnis. 5 (7):1981-2010

Mustakim. (2014). Pembelajaran Kewirausahaan Melalui Kolaborasi Antara Sekolah Dengan Dunia Usaha (Dunia Industri) Pada Siswa SMK Negeri 3 Kudus Tahun 2013. Equilibrium. 2(1): 140-156

Ngereja, B., Hussein, B., & Andersen, B. (2020). Does Project-Based Learning (PBL) Promote Student Learning? A Performance Evaluation. MDPI: Education Sciences. 10(330); 1-15. https://www.mdpi.com/2227-7102/10/11/330

Nizar, M. (2017). Proses Entrepreneurship, Kolaborasi Inovasi, Penciptaan Kekayaan di Dalam Organisasi Bisnis (Studi Mikro Bank Syariah Universitas Yudharta Purwosari Pasuruan). JIHBIZ: Jurnal Ekonomi, Keuangan dan Perbankan Syariah. 1(1): 55-70. http://ejournal.uniramalang.ac.id/index.php/jihbiz/

Pane, A., & Darwis Dasopang, M. (2017). Belajar Dan Pembelajaran. FITRAH:Jurnal Kajian Ilmu-Ilmu Keislaman. 3(2). https://doi.org/10.24952/fitrah.v3i2.945

Prasetyo, J., Dadi, S., dan Anggraini, D. (2020). Pengembangan Rencana Pelaksanaan Pembelajaran Menggunakan Model Project Based Learning (PjBL) Pada Pembelajaran Tematik di Kelas IV SD Negeri Kota Bengkulu. Juridikdas (Jurnal Riset Pendidikan Dasar).3(2).

Primandaru, N. (2017). Analisis Faktor-Faktor Yang Berpengaruh Pada Minat Berwirausaha Mahasiswa. Jurnal Economia. 13(1): 68- 78.

Rahayu, T., Setyawan, D., & Pratiwi, R. (2021). Pengaruh Bimbingan Dosen dan Program Inkubator terhadap Minat Kewirausahaan Mahasiswa di Perguruan Tinggi Negeri Jawa Tengah. Jurnal Ekonomi dan Pendidikan, 9(1), 89-105.

Reeves. (2006). Design Research from the Technology Perspective. In J.V.Akker, k. Gravemeijer, S. Mckenney, & N. Nieveen (Eds.), Educational design research (hlm. 86-109). London : Routledge.

Rofieq, A., Latifa, R., Susetyarini, E., & Purwatiningsih, P. (2019). Project-based learning: Improving students’ activity and comprehension through lesson study in senior high school. JPBI (Jurnal Pendidikan Biologi Indonesia); 5(1): 41-50. doi:https://doi.org/10.22219/jpbi.v5i1.7456

Samsiadi dan Romelah. (2020). Model Project Based Leaning (PJBL) Dalam Pembelajaran PAI Di SMK Negeri 1 Berau Kaltim. Jurnal: Research.and.Development.Journal Of.Education. 6 (2)

Santoso, S.A. & Handoyo, S.E. (2019). Pengaruh Sikap, Norma Subyektif, Kontrol Perilaku yang Dirasakan, dan Orientasi Peran Gender terhadap Intensi Berwirausaha di Kalangan Mahasiswa Fakultas Ekonomi Universitas Tarumanagara. Jurnal Manajerial dan Kewirausahaan. 1 (1): 1-14.

https://journal.untar.ac.id/index.php/JMDK/article/view/2797

Satria, E. (2019). Problem Based Learning Approach With Science Kit Seqip To Enhancing Students’ Scientific Process Skills And Cognitive Learning Outcomes. Jurnal Akrab Juara, 4(2), 100–114.

Sharma, V., & Sharma, M.L. (2020). Entrepreneurship And Skill Development. Entrepreneurship And Skill Development. International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS). 03(2):261-266.

Soetjipto, B.E., Hasmidyani, D., Wahjoedi., & Wahyono, H. (2022). Investigating Indonesian Students Entrepreneurial Intention: The Mediating Role of Entrepreneurial Attitude. Jurnal Pendidika Bisnis dan Manajemen. 8(1): 53-62.

Sousa, M.J. (2018). Entrepreneurship Skills Development in Higher Education Courses for Teams Leaders. MDPI: Administrative Sciences. 8(18):1-15.

www.mdpi.com/journal/admsci

Suhartanto, D., & Primayana, A. (2018). Pengaruh Program Inkubator Bisnis Terhadap Inovasi dan Kewirausahaan di Kalangan Mahasiswa. Jurnal Pengembangan Kewirausahaan, 6(2), 112-126.

Suryana. (2014). Ekonomi Keatif, Ekonomi Baru: Mengubah Ide dan Menciptakan Peluang. Jakarta: Salemba Empat.

Susilo, M., & Hartati, S. (2018). Pengaruh Inkubator Bisnis Kampus Terhadap Pengembangan Keterampilan Kewirausahaan Mahasiswa. Jurnal Manajemen dan Bisnis, 10(3), 45-58.

Thomson, K., & Sabharwal, M. (2019). The Impact of Collaborative Innovation Networks on Innovation Outcomes: Evidence from the U.S. Higher Education Sector. Research Policy, 48(4), 1072-1085.

Utomo, D.P., Rapii, M. & Majdi, M.Z. (2016). Lesson Study sebagai Pendekatan Pembelajaran Kewirausahaan dalam Meningkatkan Intensi Berwirausaha pada Mahasiswa. Jurnal Educatio. 11 (1): 53-67.

Wahyuni, E., & Fitriana. (2021). Implementasi Model Pembelajaran Project Based Learning (PjBL) dalam Meningkatkan Hasil Belajar Peserta Didik pada Mata Pelajaran Pendidikan Agamam Islam SMP Negeri 7 Kota Tangerang. Tadarus Tarbawy. 3(1).

Wibisono, E., & Thao, H. T.P. (2023). The Effect of Entrepreneurial Attitudes and Individual Attributes on Entrepreneurial Activity in the context of ASEAN Member States: Evidence from Thailand and Vietnam. Gadjah Mada International Journal of Business. 25(1):50-71. http://journal.ugm.ac.id/gamaijb

Widiyat dan Ni’matuzahro. (2017) Entrepreneurial Attitude and Student’s Business Startup Intention: A Partial Least Square Modeling. Jurnal Manajemen Dan Kewirausahaan. 19(1): 46–53. DOI: 10.9744/jmk.19.1.46–53

Zhou, C. (2023). The Impact of the Project-Based Learning Method on Students. ERHSS: BCP Education & Psychology. 9:20-25.

DOI: https://doi.org/10.35445/alishlah.v17i3.6808